Clean Less, Live More with Mr Muscle
Complete Promo Mechanics
Promo Title: Clean Less, Live More with Mr Muscle
Promo Duration: April 28 2017 to July 7 2017
Products Covered:
a. Mr Muscle All Purpose Cleaner Lavender 1000ml
b. Mr Muscle Mold & Mildew 500ml
c. Mr Muscle Power Toilet Cleaner 500ml
d. Mr Muscle Glass & Multi Surface Fresh Cleaner 500ml
Purchase Amount Required: At least Eighty Three pesos (Php 83.00)
Who Can Join:
a. The promo is open to all male and female Filipino citizens, at least eighteen (18) years old, residing in Metro Manila, Philippines.
b. Upon redemption, participants must be able to show the actual product that was used in the photo and the receipt as proof of their purchase.
a. Participants must purchase any of the following variants with a minimum spend of Eighty Three pesos (Php 83.00) to qualify:
i. Mr Muscle All Purpose Cleaner Lavender 1000ml
ii. Mr Muscle Mold & Mildew 500ml
iii. Mr Muscle Power Toilet Cleaner 500ml
iv. Mr Muscle Glass & Multi Surface Fresh Cleaner 500ml
How to Join:
a. Participants must visit the official promo microsite cleanlesslivemore.ph to read the full mechanics and terms and conditions.
b. Using any device, they can participate in an online raffle for a chance to get more out of life by winning any of the declared prizes. (Please see “Prizes with Specifications” for complete details).
c. Participants must register first by visiting cleanlesslivemore.ph and clicking the “join” tab. He/she will be directed to a registration page.
d. In the registration page, participant must fill in the following registration fields:
i. Full Name
ii. Gender
iii. Date of Birth
iv. Cellphone Number
v. E-mail address
vi. Complete Home Address
e. Participants will also be required to read the terms and conditions
i. They will be required to tick the “I have read and agree with the terms and conditions” box as part of the registration.
f. Participants should upload the two (2) images within cleanlesslivemore.ph, housed within abs-cbn.com to qualify for the daily raffle and grand judging.
i. Photo of themselves and/or their family members with a Mr Muscle product
ii. Receipt as proof of purchase
iii. A caption with the hashtag #CleanLessLiveMore to accompany their photo that should not exceed 160 characters (not including the hashtag).
iv. Photo entries should be in compliance with the product’s safety guidelines and should not show the product being used by children or around pets
g. Images will be housed in a gallery within cleanlesslivemore.ph
*Image format – jpg or png / photo size – 800 x 600
Deadline of Entries:
Selection of Weekly Prize Winners
a. Entries received from Friday 12:01 am to Thursday 11:59pm are qualified for the weekly selection.
b. Selection of winners will be held every Tuesday 10:00AM at the 9F Digital Media Division Office, ABS-CBN Corporation, Quezon City
c. The winner of the weekly selection shall be announced every Tuesday at 2:00pm of the following week. via cleanlesslivemore.ph, Mr Muscle FB Page and ABS-CBN FB Page.
d. Winners will be judged and announced on the following dates.
i. May 09, 2017 (21 winners – week 1)
ii. May 16, 2017 (21 winners – week 2)
iii. May 23, 2017 (21 winners – week 3)
iv. May 30, 2017 (21 winners – week 4)
v. June 06, 2017 (21 winners – week 5)
vi. June 13, 2017 (21 winners – week 6)
vii. June 20, 2017 (21 winners – week 7)
viii. June 27, 2017 (21 winners – week 8)
ix. July 4, 2017 (21 winners –week 9)
x. July 11, 2017 (21 winners for week 10 & 3 grand winners)
Selection of Grand Prize Winners
a. All entries from entire promo duration are qualified for the Selection of Grand Prize Winners.
Disqualifications:
a. The following images entries shall be disqualified:
a. abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another or (d) violates any law or regulation or (e) offensive or otherwise unacceptable to ABS-CBN Corporation, SC Johnson and its media agencies at their sole discretion.
b. Entries, which have vague or unrecognizable images
c. Entries that don’t have both images uploaded
d. Participants who were not able to present the actual receipt and product that were used as promo entries to serve as proof of their purchase
e. Tampered entries, or those that were proven to have used external applications
f. Employees of SC Johnson and its subsidiaries, ABS-CBN Corporation, its media and creative agencies, and their relatives up to the second degree of consanguinity are disqualified from submitting character entries.
Determination of Winners:
Weekly Prize Winners
a. Daily winners are chosen through manual selection from the entries received during the promo period.
b. An ABS-CBN, SC Johnson or PhD representative, in the presence of a DTI representative will be conducting the selection
c. Participants can only win once in the weekly selection.
Grand Winners
a. Grand winners are chosen from a short list compiled on a daily basis based on the chosen criteria from the submitted photo entries.
b. All entries from entire promo duration are qualified for the grand draw.
c. Any selection will be witnessed by a DTI Representative.
1. Criteria for Judging of Entries (Weekly and Grand)
a. All participants are required to submit the following:
i. Creative Photo with themselves and/or their family members with a Mr Muscle Product that captures the essence of the Clean Less, Live More Promo.
ii. A caption with the hashtag #CleanLessLiveMore to accompany their photo that should not exceed 160 characters (not including the hashtag).
iii. Photo of the actual receipt
b. From all the valid entries, the promo organizers will choose the top 3 entries as the winners, based on the following criteria:
i. Creativity of Photo – 40%
ii. Creativity of Caption – 40%
iii. Relevance to the theme – 20%
c. A representative from DTI will be invited to witness the judging of winners (weekly and grand).
d. Judges
i. Paula Grace Monzon – Client Service Manager, PHD Media Network
ii. Gian Carlo Maglaque – Client Service Manager, PHD Media Network
iii. Rachel Guanco – Senior Client Service Manager, PHD Media Network
iv. Geraldine Rivera – Digital Account Executive, ABS-CBN
v. Khristofferson Yusi – Digital Account Officer, ABS-CBN
vi. Rona Dayao – Production Assistant, ABS-CBN
Prizes with Specifications:
Weekly Prize Winners:
o Twenty one (21) weekly chosen winners
• GCs worth Five Hundred Pesos (Php 500.00)
Grand Prize Winners:
o Three (3) chosen grand winners
- Two (2) sets of roundtrip tickets from Manila to Boracay and vice-versa with hotel accommodations (standard room) for three (3) days and two (2) nights at Henan Garden Resort Boracay plus free breakfast and P20,000.00 pocket money.
- One (1) set of roundtrip tickets from Manila to Singapore and vice-versa with hotel accommodation (standard room) for three (3) days and two (2) nights at Bay Hotel Singapore with free breakfast and P50, 000.00 pocket money. Plus one (1) set of one-day tickets to Universal Studios Singapore.
Notification of Winners:
Winners from the weekly selection/judging will be notified through the following mechanisms:
o The names of weekly winners will be announced every Tuesday at 2:00pm of the following the following week via cleanlesslivemore.ph, Mr Muscle FB Page and ABS-CBN FB Page.
o He/she will also be notified through registered mail, e-mail and phone call on the day of the announcement.
o The Chosen Grand Prize Winner will be notified through the following mechanisms:
• Names of grand winner will be announced on the official promo microsite and ABS-CBN Facebook Page.
• He/she will also be notified through registered mail, e-mail and phone call.
o Grand prizes may be claimed at the ABS-CBN Sales and Marketing office, 10F Eugenio Lopez Jr. Communications Center, Mother Ignacia South Triangle, Quezon City.
o Weekly prizes will be shipped to the addresses of the weekly winners as indicated in the microsite as part of the requirements of their entry.
• ABS-CBN Corporation, SC Johnson, their media & creative partners and subsidiaries, shall be free from responsibility in the case of negligence including but not limited to non-delivery of the prizes by the courier, late delivery of the prizes by the courier, non-delivery of the prizes due to typographical errors in the address, non-delivery of prizes due to mis-declaration of the winner’s address, injury, accident or death by the bearer of prizes
o The Winners (weekly and grand) must present the following requirements to an authorized ABS-CBN Corporation representative or authorized courier upon claiming their prize:
• One (1) valid ID with complete real name, age, picture and correct address. Images/photocopies of any of the following documents (i.e. birth certificate, marriage contract, SSS ID, driver’s license, school ID and/or passport).
• Actual receipt and Mr Muscle Product that was in the photo uploaded on the micro site as promo entries.
• Print out of the notification letter.
o In instance that the actual winner cannot claim the prize, the following must be presented to an authorized ABS-CBN Corporation representative when claiming the prize:
• One (1) valid ID with complete real name, age, picture and correct address. Images copies of any of the documents (i.e. birth certificate, marriage contract, SSS ID, driver’s license, school ID and/or passport) of the actual winner.
• Actual receipt and Mr Muscle Product that was in the photo uploaded on the micro site as promo entries.
• Printout of the notification letter.
• Authorization Letter from the winner.
o Deadline for the claiming of prizes
• Claiming of prizes for the chosen winners is 60 days upon receipt of notification. Otherwise, the prize will be forfeited in favor of ABS-CBN and SC Johnson with prior DTI approval.
• All prizes exceeding Ten Thousand Pesos (PhP10, 000.00) shall be subject to twenty percent (20%) prize tax, which shall be shouldered by SC Johnson
• Other expenses and documentations related to the trip shall be shouldered by SC Johnson
o All expenses related to the claiming, availing or enjoying of the prizes not provided for herein are the sole responsibility of the winner, including, but not limited to, the processing of travel documents.
o All prizes are non-convertible to cash but transferrable.
o The winner and his/her companions must be available to travel. For international, valid six (6) months from date of issuance of travel certificate, for domestic, valid 1 year from date of issuance of travel certificate. The chosen flight schedules of the chosen winners should not fall under the following dates:
• National Regular or Special Non-Working Holidays as specified by the Department of Labor and Employment
• Eid’l Fitr – July 29, 2017
• Ninoy Aquino Day – August 21, 2017 (Monday)
• National Heroes Day – August 29, 2017 (Tuesday)
• Eidul Adha – September 11, 2017
• Additional special (non-working) day – October 31, 2017 (Tuesday)
• All Saints Day – November 1, 2017 (Wednesday)
• Bonifacio Day – November 30, 2017 (Thursday)
• Christmas Day – December 25, 2017 (Monday)
• Rizal Day – December 30, 2017 (Saturday)
• Last Day of the Year – December 31, 2017 (Sunday)
Peak Season
• Semester Break - October 24 – November 2
• Christmas Break – December 22 – December 31
CONTROL MEASURES
a. A DTI Representative shall check the computer system for receiving entries, sending acknowledgment receipt and verification of registration details.
b. A list of the properties of the computer program (system description) shall be printed and given to the DTI Representative after verification.
c. The presence of an authorized DTI representative shall be required for the weekly deliberations to be held on specific dates at the ABS-CBN Sales and Marketing office, 10F Eugenio Lopez Jr. Communications Center, Mother Ignacia South Triangle, Quezon City.
d. All information sent by the participants to the registration page shall automatically go to the system database upon clicking the submit button.
e. The database shall contain the following information:
f. User Information
a. Full Name
b. Date of Birth
c. Cellphone number
d. E-mail address
e. Complete Home Address
f. Gender
g. Two (2) photos to be uploaded as official raffle entries for both the Selection of Daily Winners and Selection of Grand Prize Winners
• Creative photo of themselves and/or their family with the Mr Muscle product.
• Receipt as proof of purchase
a. Those that do not comply with the required elements will be removed from the database.
b. There will be one administrative (“Admin”) person from the ABS-CBN Corporation who will monitor the promo microsite. After compiling the entries sent during the day, the Admin shall send the URL of the webpage summary of entries to the agency partner, PhD for updates.
TERMS AND CONDITIONS
a. Participants represent and warrant that they have read, understood and agreed to abide by the complete rules and regulations.
b. ABS-CBN Corporation, SC Johnson and their media and creative partners shall have the exclusive right to reproduce and circulate the entries submitted, and to use, copy, publish, and distribute the entries submitted for commercial and non-commercial purposes, without having to consult the participant or to provide any compensation therefore, within April 7 to June 24, 2017. Users agree to receive marketing communication from SCJ
c. ABS-CBN Corporation, SC Johnson and their media and creative partners, reserve the right to block, remove, or disqualify communications or materials that it determines to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another or (d) violates any law or regulation or (e) offensive or otherwise unacceptable to ABS-CBN Corporation and its subsidiaries at their sole discretion.
d. ABS-CBN Corporation, SC Johnson and their media and creative partners disclaims any liability for failure to receive or acknowledge entries arising from force majeure, including acts of God, fires, floods, wars or other disturbances, labor unrest, or other causes beyond its control.
e. ABS-CBN Corporation, SC Johnson, their media and creative partners and subsidiaries, shall be free from responsibility in case of negligence including but not limited to missed flights, lost luggage, lost gift certificates, among others., injury, accident or death by bearer of the prizes.
f. ABS-CBN Corporation, SC Johnson, their media and creative partners, reserve the right to amend the rules and revise the mechanics, subject to DTI’s approval and proper publication, as required by the Implementing Rules & Regulations of the Consumer Act.
Per DTI-FTEB permit number 5146 series of 2017
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