Matteo Guidicelli Is The Newest Member Of Shopee Celebrity Club

by - July 13, 2018

The leading e-commerce platform in Southeast Asia and Taiwan, Shopee, formally introduced to the public the newest addition to the growing Shopee Celebrity Club.
The media launch was held on July 3 at One Canvas, Makati. An apparel label, Avel x Matteo, is a collaboration between the multi-talented actor, Matteo Guidicelli and Filipino designer Avel Bacudio. 
Jane Lim, Director of Shopee Philippines, said, “Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favorite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come.”
“Avel x Matteo’s concept is about the quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I ’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli. 
“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines,” said Avel Bacudio.
 Some of the highlights of the media launch were the fashion show to showcase Avel x Matteo products and song performance from Matteo. 

 Shopee Celebrity Club also includes the following:

 *Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics

 *Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics 
*Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
*Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty
*Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
*Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels

 Visit https://shopee.ph/ShopeeCelebrityClub and start your online shopping!
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