7 Tips To Market Your Clothing Brand Using Online Tools
One of the ways to show your fashion style is through the
clothes that you wear daily. And since clothes are considered a basic need,
starting up a clothing company can give you a financial reward if everything is
executed properly. Just like any other business, putting up your own clothing
brand entails hours of brainstorming and conceptualization. Many people have
good bright ideas and unique designs on mind but do not have enough connection
and manpower. In the end, these ideas are put to waste.
There are a lot of budding entrepreneurs, fashion designers,
and business-minded individuals who have so much potential but is being
hindered by inadequate experience and technical knowledge. The good news is
that anyone can start a clothing brand by utilizing online tools. With the
advancement of technology, everything is made easy with the use of the computer
and the internet. Pretty much everything can be done by searching online.
Here are 7 tips to market your clothing brand using online
tools:
Build Online
Connection
Now that you have come up with what clothing pieces to sell and
designs to make, the next step is to look for manufacturers. Unlike the old school
way of doing it, you no longer need to call each supplier one by one. No need
for marketing emails to be sent out to cold leads. Looking for garment manufacturers is as easy as ABC with the help of online tools. Sewport is one
of the platforms that connects entrepreneurs to thousands of factories to
jumpstart their garment business. All you have to do is to post clothing pieces
that you need, either a dress, shirt, pants, and other fashion pieces and wait
for proposals from various garment producers and the best suppliers to fulfill
your business needs.
Social Media Sharing
After finding your supplier, the next step is to make the
world known about what the products that you are selling. Never underestimate
how social media can make or break your business. Remember that you need to
make your brand visible in the social media world primarily because that’s
where you will get your future customers. Your business does not exist if you don’t
have social media accounts and all legit companies have social media accounts
that they use to interact with customers. Maximize your social media presence
by sharing it on social media like Facebook, Instagram, and Pinterest. Know how
to capture good photos of your items to attract more people. Use props Know the
effective ways on how to use each social media and target the right market.
Influencer Campaign
One of the best ways to promote your products is to reach out to online influencers. Look for influencers that would be the best bit for your brand. Contact fashion bloggers that have huge followers. Send them products that they can post on their social media and tell them to tag your clothing brand so their followers will know where to buy these fashionable clothes. Do a collaboration with influencers from time to time and you'll be surprised on how you can grow your followers organically and increase sales too!
Create Monthly
Giveaways
Who does not want freebies? We all want to get free products. Giving monthly giveaways will not only promote your brand and product but will also encourage interactions with your customers. When doing online contest, keep in mind to keep the steps simple otherwise, hey will not be enticed to join. To promote your brand during giveaways, make sure to ask your audience to like your accounts and share it on their own account as well. This is a good marketing strategy without the hefty cost.
24/7 Online Support
It is not enough that you have quality and fashionable items. Customers should feel valued and should always have someone they can reach out to whenever a problem arises. Make sure that you have a 24/7 support, either chat or hotline so that you can attend to their needs real time. Give them an excellent customer service experience and make them your customers for life!
Produce Good Content
Customers now are very smart and will not easily buy products they see online. If they want something, the first thing that they will check would be product reviews. On this note, it is best to have a quality article posted on your website. Do a write that is worth reading by your future customers and is also related to what’s trending in the fashion world. You can also ask your customers to give you a feedback and put all those positive feedbacks on your website together with the items they purchased.
Make Use of Online
Ads
Using social media is free but using it for promotion is another story. Paid targeted ads on social media is useful in promoting your brand and products to the right market. It is important that you promote what you are selling to those that might be interested to buy or those who will need your items. That being said, it is crucial to know who your market is so that you can launch a successful ads campaign. This includes the age group and gender.
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